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Have you even watched a football game and the as the camera is focusing on the team kicking a field goal you see someone, in the background, with a sign "John 3:16". Out all people in the crowd you noticed that one person. Why, because he had a sign and was in the right place at the right time. Lets look at that person as you in your MLM business. You are sitting in a crowded stadium with a sign that made before the game. You wait all game, maybe its cold and raining, for what you are hoping is your shot. The steps involved in getting your message in front of the camera are very similar to getting your message in front of a lead.

You buy a ticket to the game. This you cost to set-up your business, your starter kit and websites. Where you are going to send your prospects. You do all the preparation for the traffic that your message will deliver prior to ever announcing who or what you are.

Your seat in the stadium is your website. It should be your own personal, branded website. You goal is to stand out from the crowd and if your website looks like every others out there, your prospect will click to another page. Grabbing the attention of someone is hard but showing them that you have a different vision that will help them can be harder.

What is your message? The person in the stadium had a simple message "John 3:16." Does everyone know what this means, no! They don't care if he or she reaches everyone. They are delivering their message to a niche group watching TV at that moment. Their niche is people who know the bible. In a TV audience that can be huge. What is your message and how does it relate to the target market you are trying to reach. Stop trying to reach everyone. That is why copying someone else method will not work for you. Develop your copywriting skills and your own unique message.

What will your message be printed on? In other words how will you deliver your message? Will you use free classified online ads, article marketing, video marketing or Pay-Per-Click? All of them can work, but each takes a different skill to master. Do not think you will start right out and develop traffic and leads by just showing up. Pick one method and learn it well until you have a consistent flow of leads from that method before you add another to your marketing strategy. The temptation for MLM marketers is to use the shotgun approach. Spray your message in a wide arc and hope you hit something. That may work for a shotgun but it is a great way to throw away money.

Show up at every game. That person may have gone to all eight home games to get their sign up on TV maybe a dozen times. That is a lot of time for those 12 times. Consistent, persistent action is what this business requires. You need to be there everyday with your message so you are in the right time and place when your prospects searches for the information you have. It takes more than sending out an email to a list one time, or writing and publishing one article. Be patient and consistent in your marketing strategy. The most successful people, "who are in the right place at the right time", because they are always in the same place and all the time.

Standing out in a crowded field, like your MLM business takes preparation, getting in position, developing a message, deciding on how to delivery the message and consistent persistent action. That is how you will get more leads into your business everyday. If you are new to this business or need to refocus start with one marketing strategy and give it time to work.
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